“With so much in store for you if you call, and with nothing at all to lose, there’s no reason to pass this up!” 2. You may not be offering anything truly exciting, but you may also have an offer that’s so risk-free and easy to act upon that the main argument would be, “why not?”. Here are 5 great examples of how to get noticed and prompt action with your next direct mail piece. Be direct and specific and you just might be surprised how your responses improve. Carefully chosen words can make a world of difference. If a direct mail call-to-action is not authentic and completely relevant they will pass right over it without doing a single thing. Read “The Definitive Guide to Direct Mail” for a complete look and how to drive the highest results.The savviest direct mail call-to-action statements say much more than “call now” or “visit our website”.Ĭustomers are astute and perceptive. What else?Īn effective call to action is just one part of what makes an effective direct mail campaign. Consider where they are in the buying process and give them as easy a commitment as possible. Avoid asking for high commitment upfront if they’re a cold audience. The call to action should be as simple and friction-less as possible. A good way to do this is to have a bold clear single call to action, and also use it at the end of the body text (for example the text on the back of a postcard). Repeating the call to action increases the chance, and the likelihood of it being noticed. Make it clear exactly what you want the reader to do, use words like “buy”, “shop”, “order”, “download”, “subscribe”, and “visit” Design of direct mail CTAĭraw as much attention as you can to the CTA to make it clear and stand out. With Postary, you can easily personalise each mailing with merge fields, such as first name. Instead of saying “Call us today to book your appointment” just add “Sally, call us today to book your appointment”. When sending direct mail, simply referencing the recipient’s name in the call to action is an underutilised and effective way to increase conversions. You don’t need to give everything away, but instead of offering 10% off, offer a free consultation, or free gift with their first order. Using the word free, or offering something for free works well for B2C and B2B. Push yourself to go above and beyond for your customers and offer them something of real value. What’s in it for them? Using an offer is an essential part of any direct mail campaign. Give the reader a good reason to take action. For example, “Visit the Gym today to finally achieve your weight loss goals Incentivize the action with a compelling offer Instead paint a picture of what pain you’ll solve, or how they’ll benefit from taking the call to action. Highlight the Benefitsĭon’t simple say “Visit the Gym today to become a member”. Use time limited offers, or limit the availability of the offer. Create UrgencyĬreating a sense of urgency will induce a fear of missing out and We’ll look at 12 example of direct mail calls to action that work incredibly well for direct mail. Here are proven simple tricks you can do to boost the effectiveness of your calls to action. A lot of marketers make the mistake of thinking that a call-to-action on the web works exactly the same offline. How to write an effective call to action for direct mailĬrafting the perfect call to action for your direct mail campaign should be done with care.
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